Is Marketing Addressing The Issue Of Gender Bias?

A recent study* reveals that 85% of women think that the marketing & advertising world needs to catch up with the real world regarding gender roles; 66% turn off media when they see women stereotyped negatively.

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Articles

India’s GDP can expand by 27 per cent if women get equal representation

ET presents a snapshot of how women are faring on 10 diverse parameters. Many things are still not fair and right when it comes to gender equality… …more

GES 2017: Ivanka, Cherie, Chanda thrash out issues plaguing women

Power women Cherie Blair, Ivanka Trump, ICICI Bank’s Chanda Kochhar and Dell EMC’s CCO Karen Quintos packed a knockout punch in the opening session of the second day of the Global Entrepreneurship Summit 2017.. …more

Here's how we can empower women entrepreneurship in India

In recent years, there has been a heart-warming paradigm shift of demographics in the Indian corporate landscape. The country has witnessed a titanic surge in the number of women entering the economic wave. …more

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