Is Marketing Addressing The Issue Of Gender Bias?

A recent study* reveals that 85% of women think that the marketing & advertising world needs to catch up with the real world regarding gender roles; 66% turn off media when they see women stereotyped negatively. Furthermore, videos with gender parity, yielded 30% more views than other videos**, proving the inherent need for stories to truly reflect the complexity and diversity of our world.

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ABOUT THE FORUM

Abiding by safety concerns and health guidance received from the CDC and WHO on COVID-19, The Economic Times Women’s Forum 2020 has been postponed. It was due to be held in Mumbai on 27 March 2020. The revised date will be communicated later.

WISH TO ATTEND?

Registrations for The Economic Times Women’s Forum have been closed.
Shortlisted guests will be informed by mail and/or phone by 10th March 2020.

Articles

TOP CEOS IN DAVOS - SAY “MEN MATTER” IN DRIVING GENDER DIVERSITY

Some of the world’s most notable in business – CEOs from Barclays, eBay, Cisco, Marriott, Mercer, and UBS – gathered in a powerful kick-off breakfast to the World Economic Forum Annual Meeting in Davos with a… …more

More women professionals seek counselling for work-life balance

A promotion at the workplace may not always be good news. Kavita Nair (name changed), vice president with a leading mall chain in Bengaluru, made the transition from mid to senior management… …more

Femvertising: how brands are selling #empowerment to women

It started, as these things now do, with a hashtag. Earlier this month, utility company EDF launched a campaign to encourage young girls to explore Stem-based careers, reminding everyone that…. …more

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