A recent study* reveals that 85% of women think that the marketing & advertising world needs to catch up with the real world regarding gender roles; 66% turn off media when they see women stereotyped negatively. Furthermore, videos with gender parity, yielded 30% more views than other videos**, proving the inherent need for stories to truly reflect the complexity and diversity of our world.
In a year when the focus is on the economy, we welcome you to The Economic Times Women’s Forum, a milestone in the national dialogue of gender and work. Meet the women who are creating opportunities for millions of other women and the new generation of bold young achievers online, in sports, in tech, in the armed forces and several other fields. Featuring keynote addresses, panel discussions……more
Some of the world’s most notable in business – CEOs from Barclays, eBay, Cisco, Marriott, Mercer, and UBS – gathered in a powerful kick-off breakfast to the World Economic Forum Annual Meeting in Davos with a… …more
A promotion at the workplace may not always be good news. Kavita Nair (name changed), vice president with a leading mall chain in Bengaluru, made the transition from mid to senior management… …more
It started, as these things now do, with a hashtag. Earlier this month, utility company EDF launched a campaign to encourage young girls to explore Stem-based careers, reminding everyone that…. …more