Ekta Kapoor is the joint managing director of Balaji Telefilms. She pioneered an entire genre of television content, heralding India’s satellite television boom. Balaji’s shows continue to be channel drivers for most general entertainment broadcasters. The creative force behind the company’s success, Ekta believes in a hands-on approach, routinely putting in 16-18 hours each day. Under her creative guidance, Balaji has won almost every major TV award. Her stellar work in creating a large content conglomerate at a young age garnered her several distinguished awards, including The Economic Times (Businesswoman of the Year 2002), Ernst & Young (Entrepreneur of the Year 2001) and the American Biographical Institute (Woman of the Year 2001), among others.