Anjana Menon is the CEO and founder of Content Pixies, a business strategy and content marketing firm, which has delivered on several prestigious international assignments. She has been in leadership roles ranging from a founder editor of the business daily Mint, to executive editor NDTV Profit. In an international career spanning two decades she has lived and worked in markets ranging from Southeast Asia to Europe. She is also a columnist for the editorial pages of The Economic Times. She writes on gender parity, technology and business ethics, among other issues.